In 1928, Walter Diemer was working as an accountant for the Fleer Chewing Gum company but also dabbled around in the Fleer factory in his spare time. One day while at the factory he was trying to discover a new gum recipe. He came up with a type of gum that was much less sticky than regular chewing gum and also easier to stretch. He colored this new gum pink for no particular reason other than it was the only food coloring he had available to him.
Fleer sent a batch of Diemer’s gum to a local candy store in 1928, where it sold out in one day. Ever since then pink has been associated with traditional bubble gum.
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